Michael Heron is the Founder of Avanlight Consulting.
Michael has 15 years of business development, marketing and consulting experience.
He has worked for the European Parliament in Brussels, Bloomberg L.P. in London, Iberian Lawyer in Madrid and was responsible for Miranda & Associados’ business development and marketing strategy spanning the Miranda Alliance network of 18 countries.
This current and unique understanding of the legal market, together with Michael’s operational base from Lisbon, allows AVANLIGHT to offer an attractive and competitive proposition.
AVANLIGHT is a boutique consultancy firm focused on increasing business for the legal sector.
The company is headquartered in Lisbon, Portugal, with one founding principle: "Accompanying its clients on a journey to a different kind of success.”
Our mission is to help our clients generate new sources of revenue and increase existing business through the successful design and implementation of business development, marketing and communication strategies that add value to the firm and the lawyers who form part of it. Our obsession and primary goal is to ensure that all of our activity contributes towards the bottom line of our clients’ income statement.